The multinational record company, Philips, saw its commercial potential and gave Sosa the platform she needed to reach audiences in Argentina as well as in Europe and the United States. As an up-to-date image expressed through aesthetic vanguardism, her new persona appealed to the cosmopolitan middle class. Yet by locating an essentialist indigeneity at the heart of Argentine national identity, Sosa had also connected the country to the rest of Latin America. During the 1970s, she elaborated a revolutionary Latin Americanism that enabled Argentine young people to reimagine their nationality.

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